Category: Creativity & Innovation
Browser, Searcher, Shopper: What Your Visitor Wants To DO
Preparing for a Building Engagement with WordPress workshop this week, has got me thinking about visitor psychology and content.
For you if you can’t be there – or if you are and want a recap – here’s a summary of main points:
Your Visitors Have Come To DO…
Unlike traditional media, which is more passive, we are online to DO things: search, browse, compare, curate, and Continue reading
10 Free Online University Experiences
photo:thejustifiedsinner
You’re asking us to simplify a message’ says the Dean of Social Science ‘When our whole orientation is to complicate it’.
Hired to introduce impact skills training to senior academics at a university, I ask them to choose a constituency they wish to influence.
Then they are to come up with a one phrase mission for their message, to this constituency.
This turns out to be quite a challenge, which foxes Continue reading
Why Writing A Book Is Totally Nuts, But…
HOW TO SELF PUBLISH FOR BUSINESS WORKSHOP. CARDIFF. DEC 1ST. £59.
the anatomist book group
Book writing of any value involves slog Continue reading
Do You Think Like A Hedgehog Or A Fox?
With electioneering in the US and political conferences in the UK currently, limitations of our politicians are on full-show.
The philosopher Isiah Berlin wrote an essay called ‘The Hedgehog and The Fox’ in which he contrasted two thinking styles: one which views the world via a single big idea (hedgehog) and one which utilizes scattered information and experience, to interpret through Continue reading
In Praise of Possibility
This is the 100th post here – appropriately at the start of a week which is full of possibility.
Here in Wales, the Oi conference takes place on Thursday with Mark Schaefer , as keynote speaker. 200 people Continue reading
Blog and E-Book Creation for Business
Following people liking this session online and offline at conferences, I thought I’d run a very small workshop developing it, locally in Cardiff.
It will most practical and personalized. Continue reading
Boost Blog Traffic Readers Welcome!
Thanks for popping over. And special thanks to Jon Morrow – a terrific coach – for his help.
I post here just once a week, and here’s a ‘hello’ pdf for subscribers.
From September 2012, there will be more frequent activity at pjpublisher.com.
So take your pick…
Why Story Affects Us – And We Can’t Stop It
Here’s an experiment you may like to try.
You get up tomorrow morning, with the purpose of going cold turkey on stories.
You will attempt to take them out of your life entirely.
So… no media consumption, no asking family members ‘how are you today?’ (you may well get a story) , no telling yourself as you look Continue reading
Confess To Learn Best
mash up ex: play White Rabbit by Jefferson Airplane when scanning
An upside of this miscalculation is that I get to compare informally Continue reading
Stop Comparing: Start Creating
Cat with Green Eyes by Vera Kratchovil
In the UK currently we’re coming to the Queen’s Diamond Jubilee – while at the same time everyone’s talking about how our country needs to be more innovative and entrepreneurial. But might not the first rule out the second?
The more we celebrate Royalty and take days off to do this, the more we acknowledge we know our place, and believe Continue reading
