Inspired by a conference session last week, it occurred to me that many people I know – and some of you are regular visitors here – have hidden assets that they are not exploiting fully, especially online.
These hidden assets are not necessarily earth-shattering ideas worthy of registering as IP. They are softer and milder than this: accumulated wisdom perhaps, specific know-how, a passion that really rocks your boat which could be shared with others.
Just imagine that you are an expert in developing/managing/entertaining people maybe…
Hidden Asset no 1: Your Cinderella Moments
Pick your three most vivid case histories from your past, where people have responded emotionally to what you offer – and you and they have undergone transformation.
Who were those people and what was their need? What did you give them? Is what you give sufficiently and vividly depicted by you to others?
Here’s a typical case history.
Esther came on an Employability programme at the university. She is an amazingly enthusiastic person, full of energy and purpose, but these strengths were shooting off in all directions. She needed focus.
We talked and talked (and talked!) about where Esther was at, and then she finally identified what mattered to her most : transforming her community. An exhausting but incredibly productive outcome, as it turned out.
Hidden Asset no 2: Your I-Opportunities
Last week too I met Michael Baker, who underpins his work using a scheme of three behaviours to manage people at different stages in their careers: instructing, informing and influencing. It struck me this was a useful analysis for the content of what many of us offer.
Are you exploiting instruction, the basic how-to elements of your subject, enough? Some of you who visit here are community – builders and the content of what you do everyday has tremendous and increasing value for blogs, forums, videos, printed material, live demos.
Sharing information about how you did it, pitfalls you encountered, what worked well and what didn’t…. and what you learnt of course, creates a story format.
And all media revolves around story – so you may have content that is as valuable for trad media like print journalism and radio, television and printed books, as it is for the online space.
Am going to add another ‘I’ here, to suggest there may be opportunities for you to influence and inspire others through shaping your expertise and know-how into edutainment – content which entertains and engages as it teaches, and ups its impact in doing so.
Videos, apps and getting out and about talking to people are obvious means of doing this.
Hidden Asset No 3 : Your Emotions
I love the extremes of the online world ; metrics and possibility of endless analytics at one end of a continuum, and then revelation, love, hate, grief, anger and envy at the other.
Consider both ends of this spectrum in your area of experience and you will create compelling content for people. Who has never thought occasionally ‘ God, I need to have soul!’ or ‘Try and have a cool head here and some sort of contact with harsh reality’?
Well, she has been unstoppable since her revelation – speaking twice on the main stage of a party political conference, getting a cracking job focussed on digital inclusion and standing as a potential councillor.
To her, and all of you bold and brave like her – here’s a great big festive thumbs up and a poke to say ‘Go on, I dare you, get those assets out, so we can all share them…’
(and no, not been on the sherry. Yet)