On a project with a media-ravenous professor, he recycled the same powerpoint slides regardless of audience.
Even when it was pointed-out that he intended to present slides most obviously designed for a general small biz audience, to a group of tv bosses, he felt no shame.
Why spend time thinking and tweaking about your specific audience, when you could spout off to a news journalist or camera instead?
Now less extrovert presenters take a different tack.
For us each presentation is a project, in which we will use our time researching, drilling down, matching content to anticipated audience need.
We will have probed and prodded our subject matter, so it has rigor and substance.
But then we still have to get up in front of the darned audience and deliver it.
On Friday, a group of mostly introvert filmmakers nervously presented our work to an invited panel for critique. We were meant to sell ourselves as well as describe our films.
In panic, we hit upon a most useful formula:
Short story of my film
Short story of me
Short story of where my work could go in the my future.
We took the tone of a tour guide to quirk. It worked a treat.
If like me, you’ve often wondered if you are odd, spending so much time preparing to present, then do read Quiet by Susan Cain. It explains blushing and the heightened physical sensitivity we may experience, exceptionally, too.
And rejoice in that the web offers us quieter outlets where we can build up bodies of work: slideshare, vimeo, amazon, our own blogs, or even creating our own quiet You Tube channel.
Our deeper content gives us more to repurpose and more niche places to visit.