For you if you can’t be there – or if you are and want a recap – here’s a summary of main points:
Your Visitors Have Come To DO…
Unlike traditional media, which is more passive, we are online to DO things: search, browse, compare, curate, and Continue reading
You’re asking us to simplify a message’ says the Dean of Social Science ‘When our whole orientation is to complicate it’.
Hired to introduce impact skills training to senior academics at a university, I ask them to choose a constituency they wish to influence.
Then they are to come up with a one phrase mission for their message, to this constituency.
This turns out to be quite a challenge, which foxes Continue reading